So we need to consider the other factors before saying that TH Milk can be a rival of Vinamilk or not. a. Retail prices In terms of cost, the fresh milk of TH Milk has higher prices than Vinamilk, an average of 26,500 dong / 4 cyclone box 180 ml. Meanwhile, the price of Vinamilk is 22,500 VND / 4 cyclone box 180 ml. Đến nơi cung cấp. Sữa Chua Th True Milk Ít Đường - 4 vỏ hộp x 100gr. 25.500. Đến nơi buôn bán. thùng sữa chua TH TRUE MILK tất cả đường/ít đường/không đường (thùng 48 hũ) 305.000. đối chiếu giá. Sữa Chua Uống TH True Milk TopKid hương thơm dâu 110ml thùng 48 hộp. 237.000. Tổng hợp khuyến mãi TH true MILK Tháng 10/2022. Nhận 1 hộp cùng loại khi mua 12 hộp sữa tươi sạch TH true MILK 180 ml, Mua 8 tặng 1 khi mua sữa chua uống men sống TH True YOGURT, Tặng 2 que kem TH true Ice Cream khi đổi điểm trên Grab TỔNG QUAN VỀ CÔNG TY SỮA TH TRUE MILK 1. T ऀng quan v công ty 1.1. Giới thiệu chung Tập đoàn TH được thành lập với sự tư vấn tài chính của Ngân hàng Thương mại Cổ phần Bắc Á. Bên cạnh việc kinh doanh các dịch vụ tài chính và các họat động mang tính an sinh xã hội, Ngân hàng TMCP Bắc Á đặc biệt chú trọng đầu tư vào ngành chế biến sữa và thực phẩm. Sử dụng nguyên liệu là sữa tươi sạch, sữa chua ít con đường TH true YOGURT có hương vị thơm ngon đặc trưng của sữa tươi trường đoản cú nhiên. Lân cận đó, nhờ giảm đường, thành phầm mang tới ấn tượng về vị chua ngon thanh nhẹ thoải mái và dễ chịu cho vị giác người dùng. Vay Nhanh Fast Money. Live Yeast Yogurt with Natural Fruit TH true yogurt uses completely pure fresh milk of TH farm, naturally fermented Produced on modern lines with closed technology, keeping all natural nutrition from clean fresh milk. Contains about 1 billion bacteria/jar Using ingredients from natural fruits The product has been proven effective in supporting digestion, making the whole family happy and healthy every day. No preservatives are used Details Live Yeast Yogurt with Natural Fruit TH true yogurt uses completely pure fresh milk of TH farm, naturally fermented Produced on modern lines with closed technology, keeping all natural nutrition from clean fresh milk. Contains about 1 billion bacteria/jar Using ingredients from natural fruits The product has been proven effective in supporting digestion, making the whole family happy and healthy every day. No preservatives are used Ingredients Fresh cow milk 82,4%,sucrose, tropical fruit preparation 5%,soluble fiberinulin, mixture of emulsitier and stabilizergelatine, 471, natural flavoring,natural coloring Beta-caroten 160aiii, passion fruit flavoring, active probiotic Lactobacillus acidophilus cultures, Streptococcus thermophilus and lactobacillus bulgaricus. Contains about 1 billion of native probiotic cultures per cup Instructions For Use Consume immediately after opening Contains Milk Storage Instructions Store refrigerated at 4°C-8°C Reviews VIETNAM OFFICE Address No. 66, Street no. 48, Tan Phong Ward, Ho Chi Minh City, Vietnam Phone +84 909 043 898 Email sale3 SINGAPORE OFFICE Address No 48 Toh Guan Road East 06-107 Enterprise Hub Singapore 608586 Phone 65 9871 5058 Email enquiry MALAYSIA OFFICE Address Jalan Kencana 1A/26, Taman Pura Kencana, 83300 Sri Gading, Batu Pahat Phone 60 16 776 5028 Enquiry learthtropicfarm Strengths Strong and prestigious brand name TH True milk is the top milk producer in Vietnam. It the first milk company applies the most modern technology into produced milk nearly 100% imported foreign country such as New Zealand, Germany, Israel. It also unique company producing product bring label “sua sach” and was accredited by consumers. The brand TH True milk step by step into foreign market especially Asian countries Japan, Korean, china, etc. nowadays, TH True milk have made up 40% market share of northern and target reaches 50% fresh milk in Vietnam. Financial potential and large scale From 2009 to 2011, the company invested total billion USD and in the first period, 350 million USD was used. Advanced assembly line, capability of large production and stable quality TH True milk’s products are ensured quality by using quality control system ISO 9001 and 22000. Moreover, the product has been studied clinically in the National Institute of Nutrition, confirmed good weight loss effect, safety and suitable for Asian. In addition, packaging are made from paper which cover by silver to preserve friendly environment and type of tin has three classes cover to well preserve. TH True milk signed with Tek tra company to supplied package paper in long time. Source material production quality TH True milk owns a farm with 37,000 ha, and in the first period, company invested for 8,100 ha. The dairy was imported from New Zealand, they was taken care very especially with the most modern technology from develop countries from fell to take milk from of dairy. The resources foods were self-produced in close environment, reach international standard about safety and clear. Diversified products TH True milk provides healthy products which satisfy the international standards of quality, with many kind of product and different tasteTH True milk fresh milk include pure fresh milk, having sugar, no sugar, a little sugar, milk support collagen, phytosterol, and calcium, strawberry taste, chocolate taste. In recently, TH True milk also introduced new product line such as yogurt, drinking yogurt. TH True Milk product was sold most of retail store in Northern, supermarket Big C, Metro, Fivimart,etc. Weaknesses Because just being established in no long-time, building the relationship with foreign market is not strong point. The company concentrates much on supply domestic consumers with its products; therefore, it does not have any experience on international market. The capital is not enough if the market is trouble. Maybe the taste of Vietnamese and Korean is different. Opportunities Korean GDP/ person is high and consumers are aware of the benefits of healthy food, so they don’t react much with price changing. Korean population is ageing so that there will be a greater focus on the healthy benefits of food according to the Korean National Statistic, the avg. life expectancy in 2050 will be 86, with of the population over 65. The Korean lifestyle is becoming busier and more stressful than ever, resulting in more health concerns. The rate of obese kids in korea and the demand of beautifying of girls and women are increasing significantly. Korean people prefer using environmentally friendly products. Moreover, the distribution channel in Korean market is short and focusses on hypermarkets and supermarkets. Korean consumers like shopping at supermarkets and hypermarkets such as Lotte mart, E-mart, Tesco home plus,…rather than retail stores. Together with the development of technology, shopping online also plays an important role in exporting to Korea. Asean-Korea Free Trade Agreement creates some advantages for Vietnam and the most important one is that exports originated from Vietnam get preferential Korean prominent retailers have penetrated Vietnamese market Lotte mart with the chain of supermarkets in Ho Chi Minh City and Hanoi. This is a good chance for Vinamilk to be known as top quality brandname by Korean distributors and consumers. Threats Intense competition with other companies in the same market such as the famous brand name originated from South Korea and America. Harsh rules of Korean Government in verifying product’s quality create barriers for Vinamilk slimming milk Imported functional products are often 2-3 times more expensive than domestic products for consumers, due to import tax and KFDA recognition costs. The certification process for functional foods is time-consuming, especially if the functional food has not considered as “generic” by the Korea Food & Drug Administration. Consumers are hard-to-pleased and their rights are protected effectively; thus, if information about the product is not provided fully, they will not accept that product. In addition, Korean consumers are more trusting of domestic/natural products than imported products, and are very conscious of where their food is produced. Situation As of 2016 TH True was still conducting its marketing offline, even though by this time most brands had moved to digital. Given the aggressive competition with the big players Vinamilk and Dutch Lady, who were early adopters for digital, TH True Yogurt products needed to have an effective digital campaign to gain attention and generate viral activity from consumers. Objective Relaunch TH True Yogurt by reinforce the strongest benefit – DELICIOUS TASTE Problem/Challenge Every brand always claims it has the best tasting products, especially the big brands like Vinamilk or Dutch Lady. Dutch Lady made a strong claim of its product’s taste with the slogan “ngon như nhà làm”. How was TH True Yogurt to define its own taste and stand out from the crowd? Analysis/ Insight When creating online materials, it’s not just about describing what’s good about a product, but how it can keep the audience’s attention till the end of the content/campaign. IN addition, each audience member will have different preferences. Creative idea DELICIOUS IN YOUR OWN WAY Ngon theo cách của bạn Delicious is a subjective judgement for different people, so the idea is to show them different levels of “delicious” with a creative twist to enjoy the content. Additionally, we were able to nicely blend different variants of products into different levels of delicious such as “Ngon quên sầu” for durian, “ngon thanh mát” for aloe vera and “ngon khó cữơng” for the original flavour. Results The content created a major buzz during the launch for its interesting twist and fresh style of execution. We were retained as the digital agency for TH true yogurt in 2017 & 2018 after this successful launch. Main Digital Videos KOL Content Supporting Videos 6s Digital Videos

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